Thoughts on growing a business, raising money, getting the word out, and increasing profits. Plus, ZipBooks news!

  • How to get started in freelance digital marketing (and rock at it)

    Posted 1 week ago in Small Business Tips
    by Rachel Cottam

    The 9 to 5 is a thing of the past. Odds are, you stumbled across this article because you’re dissatisfied with toxic company culture. Or you want more freedom to travel. Or you’d like to choose your clients. Or maybe you’re just tired of listening to Craig slurp down his yogurt everyday.  Whatever the reason—take […]

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  • ZipBooks partners with CPACharge for simple, speedy and secure payments

    Posted 2 weeks ago in ZipBooks Updates
    by Stephen Olson

    It feels like April 16th here at ZipBooks. We’ve partnered with the payment processor guaranteed to make every accountant feel like they’re on holiday. ZipBooks has partnered with CPACharge to improve fast, secure payments for Accountants—and to offer you the lowest rates in the industry.  Get started   Lower rates When you sign up for […]

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  • 6 Business Card Design Best Practices (With Inspiration & Examples)

    Posted 3 weeks ago in Small Business Tips
    by Elijah-Blue Vieau

    Regardless of how well a business card design may look, there are fundamental best practices to follow when it comes to design, color, and layout. After all, your business card needs to serve its purpose as one of your most personal and versatile marketing/branding/call-to-action tools that you have. For example, things like logo placement and […]

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  • Beautiful accounting meets delightful payroll: ZipBooks + Gusto

    Posted 4 weeks ago in ZipBooks Updates
    by Rachel Cottam

    Chocolate and peanut butter may be good on their own, but they’re irresistible together. Connecting accounting and payroll means dead-simple reconciliation and consolidated journal entries—a delicious combination.  That’s why we’re making Gusto our preferred partner for small business payroll. We’ve seen a lot of payroll solutions—the good, the bad and the costly—and we’re confident in […]

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  • Free QuickBooks for Nonprofits

    Posted 4 weeks ago in Small Business Tips
    by Rachel Cottam

    Nonprofits thrive when passion is at the helm. If you want to give back as much as you can (and continue to impress donors and investors), you need to keep your expenses low—and that includes the cost of your accounting software. While some accounting software companies offer discounts to nonprofit organizations, Intuit charges full price […]

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  • 5 ways to create a firm culture that improves employee retention and satisfaction

    Posted 1 month ago in Accountant Insights
    by Michelle Dimas

    “Tourist Tuesday” at Nichols Accounting Nampa office (part of Employee Appreciation Week, August 2018) Each year, there is a season that every accounting student simultaneously dreads, prepares, and looks forward to…recruiting season.  It’s a grueling time of year. Days are filled with firm visits, recruiting events, midterms, extracurricular business and accounting club activities, first- and […]

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  • Voice search optimization: Myth vs Reality

    Posted 1 month ago in Small Business Tips
    by Rachel Cottam

    Comscore predicts that by 2020, more than half of all searches will be performed by voice. The popularity of voice assistants is only growing, which means that SEO trends are shifting. Some would go so far as to say that voice search optimization (VSO) is replacing traditional search engine optimization. While this is a bit […]

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  • What is Corporate Accounting and how does it compare to Public Accounting?

    Posted 2 months ago in Accountant Insights
    by Rachel Cottam

    Whether you’re starting out in your accounting career, looking to transition between fields, or just plain curious, it’s important to define corporate accounting and know how it differs from a career in public accounting. What is corporate accounting? Accountants who work in the corporate or private sphere are employed by non-accounting companies rather than accounting […]

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  • The Dos and Don’ts of sending client documents

    Posted 3 months ago in Accountant Insights
    by Deb Greenleaf

    How many times has your client emailed you a password for their bank account? Or sent you a Form W-9 with their Social Security Number in an unencrypted email? With data breaches and identity theft becoming more common and more widespread, it’s crucial to examine your own communication channels and whether you are exchanging information […]

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  • Xero vs. QuickBooks: Online Accounting Showdown

    Posted 3 months ago in Product ReviewsSmall Business Tips
    by Megan Jensen

    QuickBooks Online and Xero  Quickbooks Online (QBO) is a personal and business bookkeeping software developed by Intuit in the early 2000s to help small businesses with their bookkeeping systems. QuickBooks is big particularly in the U.S. and Canada. Xero Limited was created in 2006 in New Zealand, with a focus on cloud-based business accounting software. […]

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