Regardless of how well a business card design may look, there are fundamental best practices to follow when it comes to design, color, and layout. After all, your business card needs to serve its purpose as one of your most personal and versatile marketing/branding/call-to-action tools that you have.
For example, things like logo placement and card stock—while they may seem trivial at first—can make all the difference when it comes to standing out in a stack. Remember the iconic scene in American Psycho where the lead character obsesses over one of his colleague’s business cards?
Don’t get so obsessed over creating the best business card in the history of the world that it keeps you up at night, but you should definitely care about your card being balanced, focused, and targeted to your ideal user—so they actually get in touch with you.
In this article, we will cover the top business card design best practices you need to consider when it comes to creating an awesome business card, as well as how to keep it on-brand and ensure it’s memorable enough that your prospect sticks it to their fridge or office whiteboard.
It may seem obvious, but if you want your business and brand to be taken seriously, then it is best practice to invest in a professional logo design along with a set of brand guidelines—also known as a style guide.
Image via Looka
There are many ways you can get a custom logo designed. And the cost of your logo will vary. On the more affordable end of the spectrum, you have options like using an online logo maker, using a website like Fiverr, or buying a logo template and customizing it yourself in a program like Adobe Illustrator or Canva. With these logo options, you’re looking at a price range of $20-$200.
Be sure to get the exact colors and fonts used in your logo design, so the same elements can be used on your business cards—creating a consistent experience. Not every color is the same, and it may end up that your brand colors will impact things like:
This is why it makes sense during the logo design stage to have a set of brand guidelines created, especially if you’ll be working with printing companies for flyers, mailers, and events. Your partners and vendors will love you.
Card stock and or material is another area where many small business owners are thinking outside the box, investing a little extra coin, and creating a card that’s worth hanging onto purely because of its uniqueness and perceived value.
Image via Julie Antinucci
I once received a business “card” from a custom t-shirt printer that was printed on a rectangle of cotton fabric. Not the most solid material, but I still remember it (and have the card) years later. Other types of unique materials for business cards include:
Card stock (also written as cardstock) is a paper stock that is thicker than traditional printing paper. Usually, most business cards are printed on card stock that is 350 g, 45 kg, or 12 pt (thickness). It’s best practice to print your business cards on a thicker stock for a few reasons:
Picking the right font for your business card takes a bit of strategy, a dash of creativity, and a healthy dose of intuition. Often one of the most overlooked elements of business card design, the fonts you choose can have a direct impact on the perception of your brand. Good typography tells a story of its own.
Image via Shutterstock
When it comes to picking the right fonts for your business card design, you must consider the hierarchy of the content, the weight of your fonts, and how much text you want (vs need) to have on your card. Here are a few tips to ensure your font choices hit the mark:
Font type can also invoke a sense of style. Helvetica or Futura could give off a sense of elegance, whereas a font like Mohave would be great for a strong headline that’s directly engaging and commands attention.
Determining the best placement of your logo on your business card can be quite a challenge for designers. This is another scenario where having a brand style guide comes in handy. Is your brand subtle and subdued? Or is your brand in-your-face and extroverted?
The worst thing you can do is stick your logo in the top corner and call it a day. That could very well be what works best for your brand, just be sure to get creative, move things around, and see how different logo placement or arrangement makes you feel.
Image via Looka
Keep in mind, your logo may have several elements like a wordmark, symbol, or monogram. In the example above, you can see on one side of the business card the background is blue with the combination mark (logo and symbol) centered. On the opposite side, you can see just the symbol again in the bottom left corner.
Image via Design Inspiration
If you’re going with a vertical business card layout, try using a large logo in the top or bottom half of the card. This is a great way to portray confidence and attitude if that’s your thing.
Another great way to be “brand first” with your business card design would be to make your logo larger than the actual card on one side, acting as the background. This can be extremely effective, especially if your logo has two colors with enough contrast.
Once you have your logo and colors defined, it’s time to think about the shape and size of your cards. Think about it: from a design standpoint, the card is your canvas. And this is definitely an area where business owners can truly stand out and speak directly to their industry and target market.
Image via How Design
Chomp, a design agency in the UK, took their business card design to the next level and directly played off their company name (which is also carried throughout their website design).
The dimensions of most standard printed business cards is 3.5 x 2 inches, and it is best practice to include a “bleed” area. The bleed refers to an 1/8th inch space around the outside of the card. Having bleed allows things like background color to go right to the edge of the card instead of having a noticeable border. When choosing the size of your business card, keep shape in mind as well.
You will find most credible online printers have a variety of business card shapes available. These typically include:
Whatever shape you choose, keep in mind that the more custom you go, your cost is likely to increase. And if you’re asking yourself “is this shape too tacky?”, it probably is.
As far as best practice goes, we recommend keeping your card simple to start. Let your design and content speak for themselves, and if it’s clearly obvious that your brand needs a card shape beyond the traditional rectangle (like Chomp), then make sure you spend the money to hire a designer and do it right.
One of the biggest ways you can enhance your business card design is choosing the right type of finish. When your design, card stock, and finish are all in sync, the end result is a lasting first impression that just “feels” right.
Image via Ricky Carmichael
When it comes to paper, the word finish simply refers to a final coating or treatment to finalize the design. In terms of business cards, the type of finish that’s available to you can depend on the card stock or material you’re printing on, as well as the capabilities of the printing service you’re using.
The most common business card finishes are:
Actually, it’s becoming best practice to combine finishes for a truly custom business card creation. For example, combining a matte finish with foil stamping and deboss can produce a result like what you see below.
Image via Digitized Visions
Much like with the colors you choose, the type of finish and number of treatments you choose can affect your cost. There’s nothing wrong with opting out of any special business card finish, and even going with no finish at all—as long as it’s aligned with your brand and gives an accurate impression to your potential clients.
Maybe you’re in the recycling business. Which in that case it would make total sense to use recycled paper stock with no finish at all—raw and uncut.
Ok, I know what you’re thinking, “If I have a website or Facebook account, why would I need a digital business card?” The truth is, you don’t need one. Especially if you have an awesome business card design on lovely stock with a super professional finish.
But you should still get one, and here are a few reasons why:
If your company is within the technology or digital sector, beaming someone your digital business card can be a great way to make a first impression. It’s an easy way to let prospective clients know you are ahead of the trends.
Elijah-Blue Vieau is the SEO Manager for Looka—an AI-powered logo maker and brand identity platform. He's an unknown multi-instrumentalist, dedicated hugger, father, and tree climber.