Blech. I get that chewy, stretchy, dense booza ice cream is a real thing with historical origins in the middle east. And I think it's all kinds of awesome that someone decided to introduce the masses to this concept. It's just the execution I am struggling with: Anyway, hubby and I sampled a bunch of flavors. And I was surprised by how devoid of well, flavor they all were! I expected Labneh & Honey, for instance, to have a yogurt-like tang, but instead, it was one-dimensionally sweet. In fact, nothing we tried tasted like what we'd imagined based on its name. Sadly, 'cloying and devoid of flavor' are what come to mind. In the end, we went with the one pick that actually tasted like something: Tahini-Mint. Granted, the sesame flavor dominated. I did not have an issue with the elastic texture, since I expected it, and to me that was part of the point. And maybe I have just become immune to jacked up NYC prices, but that didn't really sway me either. It was the simple fact that the product didn't taste good. Period. Also can I just say, 'Wow, does the staff here have my sympathies!' Booza's uniquely stretchy consistency definitely creates some challenges as far as scooping it is concerned. Maybe that is why the girl who served us reminded both hubby and me of Victoria Beckham in that she had this eerie composure, never once cracking a smile. Not sure if I blame her, really. We visited in the middle of a warm Sunday afternoon and did not encounter much of a line, but by the time we left, the place was a zoo. Had we been forced to wait endlessly to try this stuff, I would have been pissed. So not worth it. Bottom line: Truly over-hyped bs. But it's left me curious enough to consider going on a booza recon mission; maybe in Bay Ridge, Astoria or the Paterson / Clifton areas of New Jersey. Surely, there's got to be something better than this.