Top 8 Marketing Email Services of 2017

Posted 2 years ago in Small Business Tips
by Taylor Larsen

There are plenty of marketing email services out there. Some get plenty of praise for social media sharing tools, customizability, or easy user interface. Like other types of marketing or advertising, businesses are paying these email services to directly connect with their customers.

The goal with these marketing email services is to create engaging emails that will generate consistent sales. Budgets can be tight, so here’s a list of cheap marketing email services for small businesses to make a big splash.

Email marketing service #1: Active Campaign

active campaign email marketing service

Users can hit the ground running with ActiveCampaign’s drag-and-drop campaign builder. Personalize more than just a simple email and use it to engage your contacts and bring customers through the sales funnel.

Each business can personal their marketing and sales approach. Users can bring in third-party data to see what is and isn’t working and find additional room to grow.

You won’t be left alone in all this either. Connect to a huge resource library for information or to other users on forums, Facebook, and Slack for best practices.

ActiveCampaign users can get started for just $9 each month to email up to 500 contacts.

Email marketing service #2: AWeber

aweber email marketing service

Tired of having to format a different newsletter from your blog post? AWeber’s RSS-to-email feature is available to any blog with an RSS feed. Recent posts can be sent to subscribers to keep them continually engaged.

They have drag and drop, HTML or plain-text email editors to tickle everyone’s creative fancy. Spend as much time as you need to create eye-catching emails.

And checking your email marketing health is as simple as checking a pulse with automatic analytic reports—no doctor or analyst required.

Start with a free 30-day trial. AWeber runs at $19 per month for up to 500 subscribers after that.

Email marketing service #3: Campaigner

Campaigner email marketing service

Campaigner received PC Mag’s coveted editor’s choice distinction for marketing email services. They are one of the more robust softwares available for small businesses. And they might be better for businesses looking to up their marketing email services game from an already well-established point.

Campaigner has CRM and Salesforce contact uploads, autoresponders, email workflows, 24/7 live chat with support and reporting capabilities. With those autoresponders, the software can send emails to contacts based on behavior, like clicking on a newsletter link.

Also, there are over 900 email templates, so users can definitely find a specific email to suite one or multiple needs. Just don’t get bogged down in the paradox of choice.

And the free trial includes a wide range of features, so it wouldn’t hurt to give it a shot for a month to see if one would want/need all of the available gadgets in the Campaigner toolbox. For those that want to keep it after the test drive, marketing to 1,000 contacts costs a little less than $20 per month.

Email marketing service #4: ConvertKit

ConvertKit email marketing service

Instead of branching out into a generalist email marketing service with a ton of features, ConvertKit focuses on being the best at email marketing. Then they work on integrating that into e-commerce, the business site’s landing page and membership site providers.

While ConvertKit may market specifically to freelancers and bloggers, they still shower potential customers with promotional and informational emails they’ll want to read.

Also, they built their business to serve content-driven business owners like podcasters, YouTubers and more. Their starter package runs at $29 per month to market to up to 1,000 subscribers.

Email marketing service #5: Constant Contact

Constant Contact email marketing service

Constant Contact is certainly looking to capitalize on an often overlooked sector of the marketing economy: non-profits. They have everything one could need to manage and plan that upcoming fundraiser, party or seminar, all in one place.

Also, you can automatically process donations with Constant Contact. Users can accept and process them before the big event with a link from an email invitation or event web page.

For non-profits and for-profits alike, users can watch data in real-time. Visualize the sends, opens and clicks with Constant Contact’s in-depth reporting. See who is engaging with each email and make the necessary changes to engage even more.

They offer 60 days to see if Constant Contact is right for you. No risk, no credit card to show how “serious” you are. After that, $20 per month will allow users to effortlessly email up to 500 people.

Email marketing service #6: Emma

emma email marketing services

Emma is another robust marketing software for a small business with a larger client base. The email service also boasts a ton of great features.

Want personalization that scales? Emma’s got you covered. Their Dynamic Content lets users delivers unique content to each and every subscriber, all from one email. Wow.

They also convert customer data into automated email. That way, business owners can keep using what works. Hone each email to keep customers engaged all the way through the sales funnel.

Wanna try something new? Users can give Emma’s split testing a try to compare two new different strategies or messages at once. Change things like content length, image placement and more for a small percentage of the audience to see what keeps them engaged.

Emma starts at a hefty $89 per month to engage with 10,000 contacts.

Email marketing service #7: Mad Mimi

mad mimi email marketing service

What is it about these ladies and their awesome email marketing software?

Mad Mimi offers a plethora of options for adding potential customers for all of that juicy marketing material. Add audience members individually, via CSV files, or just by pasting them from your spreadsheet for a speedy start. Mad Mimi prevents duplicates, bounced emails or just unsubscribes automatically so users can keep their business priorities straight.

Mad Mimi’s up-to-date authentication tools can help users. And, they can guarantee that promotions will reach subscribers. Rest easy knowing that your emails will be going to the inbox and not the spam folder.

Just pay $10 each month to reach an audience level of up to 500 subscribers.

Email marketing service #8: Mail Chimp

MailChimp email marketing service

The most popular of all email marketing service providers is Mail Chimp. It’s a social butterfly: it works seamlessly with WordPress, Magento, Shopify and other e-commerce providers.

With Mail Chimp, businesses can run sales and website activity data against revenue reports from Google Analytics.They want to make sure each and every small business knows that their respective marketing solutions are positively affecting the bottom line.

Users can automate marketing to both welcome the new customers or follow up with the old ones. Plenty of things can be tailored to fit any business message with their drag and drop designer. For the adventurous types, customers can even fiddle with the HTML code for (UNFINISHED SENTENCE).

Their free plan, which lets users send 12,000 emails for up to 2,000 subscribers, is an awesome place to start for any business. Paid plans start at $10 per month.


Don’t get bogged down in having to stick with any of these options for the long haul. All of them allow month-to-month payments and quite a few offer free trials. So shop around! Find the one that works best for your business and generate that unforgettable email campaign you’ve been dreaming about.

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