Author: Jessica Reschke

Thoughts on growing a business, raising money, getting the word out,
and increasing profits. Plus, ZipBooks news!

  • Buy Yelp reviews? Don’t. Here’s a better way.

    Posted 10 months ago in Small Business Tips
    by Jessica Reschke

    Yelp reviews can make or break your business.  A recent survey by BrightLocal found that 91% of consumers trust online reviews as much as peer recommendations. Not to mention, Yelp’s 7.9 million monthly visitors. Unfortunately, because customer feedback has the potential to skyrocket a small business’s leads and revenue, fake reviews have started creeping their way […]

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