Author: Jessica Reschke

Thoughts on growing a business, raising money, getting the word out,
and increasing profits. Plus, ZipBooks news!

  • Buy Yelp reviews? Don’t. Here’s a better way.

    Posted 7 months ago in Small Business Tips
    by Jessica Reschke

    Yelp reviews — especially good ones — can be vital to a successful local business. In fact, a survey conducted in 2017 by BrightLocal found that 85% of local consumers rely upon online reviews (such as on Yelp) as much as peer recommendations. Because online reviews have the potential to skyrocket a small business’s leads […]

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